Varadium · Founding proposition

Strategy. Commercial. Delivery.
One team that built it together.

Your product works. Your pipeline exists. The growth case depends on what happens between them. We help PE/VC-backed payments and authentication companies build the customer revenue engine that closes the gap — three practitioners who scaled one inside one of the world's largest payment authentication platforms.

30%76%
Operating margin
Transformation across five years
6,500+
Institutions
Financial institutions served
3bn+
Transactions
Annually through frameworks we built
136
Countries
Single UK deployment, scaled globally

The revenue engine problem

Most PE/VC-backed payments companies hit the same wall. The product works. The pipeline exists. But between signing a deal and retaining a customer, something breaks. Sales promises things delivery can't build. Delivery implements what customer success can't support. Customer success renews accounts that sales never structured for growth.

The problem is not in any one function. It's in the gaps between them. Your customers are integrating APIs into mission-critical transaction infrastructure, operating under PCI DSS, PSD2, and scheme certification. The handoffs between your sales, presales, services, and support teams consume cycles and erode confidence at every transition.

Fixing customer success alone won't solve this. Nor will a new sales methodology or a delivery PMO. You need an integrated customer revenue engine where strategy, commercial, and delivery operate as one motion. That's what we build.

What we do

Customer success

Maturity assessment

Diagnosis of where your CS function stands versus where your investors need it to be.

Operating model

Org design, segmentation, tech stack, and coverage model built for regulated, technical products.

Playbooks

Onboarding, adoption, renewal, and expansion motions for how your customers actually buy and integrate.

Metrics & reporting

GRR, NRR, CLTV, and health scoring that tell the story investors expect while driving the right behaviours.

Commercial strategy

Go-to-market

Territory planning, segmentation, and pipeline architecture for complex enterprise sales cycles.

Deal strategy

Pricing, commercial structuring, and contract negotiation grounded in payment economics.

Account planning

Growth plans, stakeholder mapping, and expansion playbooks across multi-country deployments.

Sales enablement

Value propositions and competitive positioning that speak your customers' language with credibility.

Delivery & implementation

Programme management

Governance, milestone tracking, and risk management for complex multi-country deployments.

Service delivery

Professional services buildout, methodology design, and team structure.

Handoff design

Redesigning the transitions between sales, presales, services, and support that consume cycles and erode customer confidence.

Transition to BAU

Knowledge transfer, operational handover, and documentation that makes your team self-sufficient.

The team

Three senior practitioners who worked together inside one of the world's largest payment authentication platforms. We don't hand over a slide deck. We build the thing, together, and make sure it works.

Customer Success & Solution Consulting

10+ years in payments

Built the customer organisation from 4 to 100+ across six countries inside a major payment authentication vendor. 10% CAGR over five years; operating margin from 30% to 76%. Expanded a single-country bank deployment to 36 countries. Previously founded a health-tech company (Queen's Award; $90M exit).

Commercial & Account Strategy

14+ years in payments & fraud

Led enterprise payment security sales across UK, Ireland, and Nordics for two of the largest platforms in the market. Nearly seven years in fraud prevention and decisioning across EMEA retail banking. Track record of structuring and closing complex, multi-country deals.

Delivery & Professional Services

15+ years in programme delivery

EMEA service delivery leadership across payment authentication, fraud prevention, and financial services. Turned around a failing programme and transitioned 32 deliveries to BAU at a major processor. Global PMO experience across financial services and recruitment technology. Consistent record of exceeding commercial targets.

The Big 4 model of “talented partner, army of graduates” is the model most exposed to AI disruption. Ours — senior practitioners throughout, amplified by AI — is the one that survives.
Varadium · Founding proposition

How we work

1

Revenue Readiness Diagnostic

2 weeks · 3 practitioners · Fixed fee

A structured assessment across customer success, commercial, and delivery — three senior practitioners, two weeks, no junior staff. We interview your leadership, examine your data against payments-sector benchmarks, and map the gaps between where you are and where your investors need you to be. You get a written diagnostic report with a prioritised remediation roadmap, a one-page executive summary for your board or operating partner, and a 90-minute leadership debrief. Not a generic maturity model; a specific view of what to fix first.

3

Fractional Leadership

6+ months · 1–2 days per person per week

You get senior leadership without the cost of full-time executive hires. We operate as fractional CCO, CRO, and VP Professional Services: attending your leadership meetings, coaching your team, and holding your customer-facing functions accountable to the plan we built together. Suited to PE/VC portfolio companies in the 12–24 months post-investment.

Most engagements start with the diagnostic. It's two weeks, it's a fixed fee, and it gives both sides the evidence to decide what comes next. No long-term commitment upfront; just a willingness to hear an honest assessment.

Request a diagnostic

Two weeks, a fixed fee, and the evidence both sides need to decide what comes next. Tell us briefly about your situation — we'll get back within two working days.

As it should appear on the engagement letter.
A business email, please.